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New Marketing Ideas

 For Business Consultants 

A key issue for your clients in the ‘new normal’ is how to turn changing, unmet customer needs into new opportunities. Our Thriveable Pathway© to Breakthrough Marketing is an innovative skill-set to add to your portfolio.

New ideas start with Customers

We’ve all heard the myths about finding new ideas.

Like you have to be a gifted super-creative type, or brainstorm masses of wild, random ideas and see what (hopefully) sticks.

When the good news is that anyone can generate successful new ideas for their business. IF they have the right tools and questions to ask, as the creative starting point.

How has their life changed in the ‘new normal’? How are they coping with the ongoing uncertainties of 2021? What new habits have they formed? Have they found a faster, cheaper, better way to solve their problem? What are their concerns and hopes heading into the future?

Fill in the answers, and using our methodical step-by-step approach help your clients generate new ideas to surprise & delight their customers.

Bust the myths! Map a Thriveable Pathway© to Breakthrough Marketing for your clients, made just for them and their budget.


What do I get on the Thriveable Pathway©?

We have a wide variety of tools and techniques to navigate through a client’s specific situation and challenges.

This is NOT one rigid package that wastes time and money on activity of no relevance.

It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses cut to the chase in tight situations, to grow their customers and sales.

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You can design a personalised Thriveable Pathway© from our resources of interactive workbooks, videos, checklists, tip-sheets, and templates to guide them to their most profitable destination.

To follow at their own pace and budget, and use over & over again as their situation changes.

Addressing the key areas of…

  • Building stronger customer relationships.
  • Discovering unmet customer needs.
  • Identifying potential opportunities.
  • Matching opportunities with your Superpower capabilities.
  • Generating targeted new ideas.
  • Creating a marketing story that resonates with customers.

Our Thriveable Pathway© is a learning & growing experience your client can share with their team and collaborators, for the long-term, future health of their business.

Why We Do This

It’s very easy to feel overwhelmed in Small-Medium Business these days. Frustrated at a lack of progress, while bogged down in the detail!

There’s so much uncertainty and disruption in the world, with the upside of potential new opportunities out there. But how do you find the time and focus to figure out where to jump next?

We get it! As a Small Business ourselves, we’ve done the hard yards in retail, mentoring, market research, creative media-content, IT development, event promotional & PR management, and business strategy for over 3 decades, and internationally including the South Pacific, Asia, and UK/Europe.

What we’ve learned, and continue to put into practice, is how to cut through what at first seems like a twisted tangle of Strengths, Weaknesses, Opportunities, and Threats into a methodical approach - most often starting with the customer!  

And why, from the raw materials of our experiences, we’ve painstakingly hand-crafted all the individual elements of our Thriveable Pathway© to Breakthrough-Marketing. Ready to apply to your category, situation, and budget.

Common-sense always costs less!

As we help you quickly untangle issues and seize new opportunities with a clear action-plan.

Our clients see us as their 'secret weapon' - here are just a few of them. 

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Dean Buchanan Group Director - Entertainment NZME

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

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Morris Shanahan Owner

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

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Brad March Managing Director

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

If you see your future beyond tomorrow, then stop trying to go back to the past. There’s a bright future ahead for anyone who chooses to embrace it.

Let’s Do It Together!