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It’s a sad reality that most skip validation step, and that’s a part of why many innovations fail.

If you’ve been following along with our Innovate To Win pathway, you’ll have been talking to your customers and team and they’ve told you of their concerns. 

And you’ve come up with what you think is a winning idea.  But did you interrupt what they want correctly?

Will they actually part with the cash to buy it?

This is a critical steps in the innovation path, miss it at your own risk.

This is currently on the cutting room floor

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