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New Marketing Ideas

For Small Businesses

As a Small/Medium Business, it’s critical to keep up with the ever-changing world of your customer. So you’re not left stranded like a shag on a rock, with an outdated offering and marketing.

Are You Missing a Step?

When business is slow, the blame often falls on marketing, and is addressed by spending more $$$ on advertising.

But this understandable response is missing the vital step of reaching out to customers and reality-checking their needs first. Because you can’t assume that what worked for you in the past still holds true today!

How has their life changed in the ‘new normal’? How are they coping with the ongoing uncertainties of 2021? What new habits have they formed? Have they found a faster, cheaper, better way to solve their problem? What are their concerns and hopes heading into the future?

Fill in those gaps and you’re on the way to not only more focused marketing, but also new opportunities to surprise & delight your customers.

Don’t miss a step! Follow our Thriveable Pathway© to Breakthrough-Marketing made just for you and your budget.

Let’s chat and map it out for you!


What do I get on the Thriveable Pathway©?

We have a wide variety of tools and techniques to navigate through your specific situation and challenges.

This is NOT one rigid package that wastes your time and money on activity of no relevance to you.

It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses cut to the chase in tight situations, to grow their customers and sales.

marketing ideas for small business Take Control - Regain your freedom - ThriveableBiz

We will design a personalised Thriveable Pathway© from our resources of interactive workbooks, videos, checklists, tip-sheets, templates, support, and Zoom/In-Person Workshops to guide you to your most profitable destination.

To follow at your own pace and budget, and use over & over again as your situation changes.

Addressing the key areas of…

  • Building stronger customer relationships.
  • Discovering unmet customer needs.
  • Identifying potential opportunities.
  • Matching opportunities with your Superpower capabilities.
  • Generating targeted new ideas.
  • Creating a marketing story that resonates with customers.

Our Thriveable Pathway© is a learning & growing experience to share with your team and collaborators, for the long-term, future health of your business.

Why We Do This

It’s very easy to feel overwhelmed in Small-Medium Business these days. Frustrated at a lack of progress, while bogged down in the detail!

There’s so much uncertainty and disruption in the world, with the upside of potential new opportunities out there. But how do you find the time and focus to figure out where to jump next?

We get it! As a Small Business ourselves, we’ve done the hard yards in retail, mentoring, market research, creative media-content, IT development, event promotional & PR management, and business strategy for over 3 decades, and internationally including the South Pacific, Asia, and UK/Europe.

What we’ve learned, and continue to put into practice, is how to cut through what at first seems like a twisted tangle of Strengths, Weaknesses, Opportunities, and Threats into a methodical approach - most often starting with the customer!  

And why, from the raw materials of our experiences, we’ve painstakingly hand-crafted all the individual elements of our Thriveable Pathway© to Breakthrough-Marketing. Ready to apply to your category, situation, and budget.

Common-sense always costs less!

As we help you quickly untangle issues and seize new opportunities with a clear action-plan.

Our clients see us as their 'secret weapon' - here are just a few of them. 

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Dean Buchanan Group Director - Entertainment NZME

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

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Jason Staveley Head of Music GOLD104.3 & WSFM

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

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Morris Shanahan Owner

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

If you see your future beyond tomorrow, then stop trying to go back to the past. There’s a bright future ahead for anyone who chooses to embrace it.

Let’s Do It Together!