What Makes ThriveableBiz® Different?
Marketing Strategies Built on Customer Insights & Creative Connection
For over three decades, we've helped businesses cut through the noise with marketing approaches that actually work. While others focus on tactics, we focus on understanding what truly motivates your customers.
Every business today operates in the attention economy. To breakthrough and thrive, you must first connect.
Our insight-driven approach helps businesses across all sectors—from retail and manufacturing to professional services—develop marketing strategies that:
- Capture attention in an oversaturated marketplace
- Create meaningful connections with your ideal customers
- Convert interest into loyal relationships that drive growth
- Consistently outperform conventional marketing approaches
We combine data-driven customer insights with creative execution that resonates emotionally—because in today's constantly connected world, being forgettable is a business's greatest risk.
Your customers are seeking experiences, not just transactions. We help you deliver both.
Meet Judy Celmins: Your Guide on the Entrepreneurial Journey
From the moment she sketched out her first business idea as a teenager, Judy knew she'd found her calling. What followed wasn't just a career—it was a passionate adventure filled with exhilarating highs and humbling lessons that shaped who she is today.
When you work with Judy, you're connecting with someone who truly understands the emotional rollercoaster of building a business. She's been where you are—feeling the thrill of success and the sting of setbacks. It's these lived experiences that fuel her genuine desire to help others avoid the pitfalls she encountered.
"Every business begins as a spark of imagination. When you blend that spark with your unique personality, something truly magical happens."
Since the early 1990s, Judy has extended her hand to countless entrepreneurs, offering the guidance she once wished she'd had. Her approach isn't about generic advice—it's about truly seeing you and your vision, then helping you shape it into something that resonates deeply with your customers.
The wisdom she shares comes not from theory but from walking the path herself—building ventures that soared and others that stumbled. These aren't just business lessons; they're personal stories of resilience, creativity, and growth that now serve as the heartbeat of our book.
With Judy in your corner, you're not just getting a consultant—you're gaining a mentor who believes in your dream as much as you do.
Meet Eriks Celmins: Your Guide to the Heart of Customer Connection
Eriks has always been fascinated by what makes people tick—understanding the emotional threads that connect us and the stories that resonate in our hearts. This natural curiosity about human behaviour merged beautifully with his early love of radio's "theatre of the mind" and his musical expression as a cornet and trumpet player, creating a lifelong passion for exploring how people and brands form meaningful relationships.
When you work with Eriks, you're sharing your vision with someone who sees beyond marketing tactics to the deeper human connections that truly matter. His journey through producing top-rating radio programs and managing multimillion-dollar campaigns has always been guided by one question: "What makes people care?"
"Many marketing problems aren't caused by limited resources, but by limited understanding of human connection. When you see your customer as a friend rather than a transaction, you've already begun creating something uniquely valuable."
This people-first philosophy has made Eriks the trusted partner for brands seeking authentic connections across Australia, New Zealand, Fiji, PNG, Southeast Asia, the UK, and Europe. His gift lies in uncovering the hidden insights about your customers that others miss—then transforming those insights into strategies that touch hearts and inspire loyalty.
While the industry recognised his expertise by naming him one of Australian FM Radio's Most Successful Programmers of All Time, Eriks measures his success by the meaningful brand relationships he helps create. As a Full Member of The Research Society (Australia), he brings both emotional intelligence and analytical rigor to understanding what your customers truly need.
Eriks thrives in rapidly changing environments because he knows that human nature—our desires for connection, understanding, and belonging—remains constant even as markets evolve. At ThriveableBiz®, he brings this deep understanding of people to small businesses ready to create authentic relationships that transform customers into passionate advocates.
The Perfect Partnership: Where Vision Meets Execution
Together Judy & Eriks are a dynamic force. Driven to be the best and help others along that path. When they first met in radio over 30 years ago, it was like two minds coming together from different directions.
As a top sales representative, Judy brought her restless energy and commitment to solving client problems with effective advertising campaigns. Eriks, the program director, knew how to research audience tastes and entertain people with engaging shows.
They are a focussed, creative combination of marketing strategy and execution. Constantly challenging assumptions and bouncing ideas around to make life better for their clients - and their customers.
Marketing = Customers + Heart
We've distilled decades of hard-won insights into a practical framework that turns struggling businesses into thriving enterprises. Your path to becoming a ThriveableBiz® starts here.
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Begin Your Growth Journey with Valuable Free Resources
Unlock proven customer connection strategies without spending a cent.
At ThriveableBiz®, we're committed to helping you develop deeper insights into
your customers' world and what they truly need from your business.
Our comprehensive resource library provides practical tools to help you:
Discover untapped opportunities in your market
Align your unique strengths with customer needs
Develop messaging that resonates and differentiates
Build sustainable competitive advantages