creating breakthrough marketing
Growing your business means putting the customer at your heart.
A creative customer-focused strategic plan is the foundation of a ThriveableBiz®

I want to get this off my chest...
Every day I see advertising or social media posts that do NOTHING for the business except waste time and money.
So, I want to share the most important marketing rule:
Customers don't care WHAT you do - they only want to know WHY they would buy from you.
I've been doing this for a while, and I can tell you it's not easy. But get it right, and your marketing will breakthrough.
I've run my own retail, service and event companies, plus, lost count of how many businesses I've been able to help, and I want to help you.
All you need to do is click on the link above and schedule a time to chat. See you soon, Judy
Does this sound familiar?
Now you can methodically untangle your issues in easy steps, by following our Thriveable Pathway©
Break through the 'same old, same old' to a new world of freedom!
Put Customers at the Heart of your Business
Consider the timeless wise words of management guru Peter Drucker who said “there is only one purpose for a business, and that is to create a customer … the customer is the foundation of the business and keeps it in existence. They alone give employment.”
Making a profit depends on how well you look after your customers. Therefore, understanding what motivates someone to purchase from you is your number one priority.
What are their needs, how do you solve their problems, how do you surprise and delight them?
Customer Experience (or CX) is a common term for systems that help you ensure that people’s service and delivery expectations are met when they begin a purchase process with you. That everything runs smoothly so they get exactly WHAT they want, WHEN and HOW they want it.

Which all makes sense, as long as you do your homework first on WHY they want it. There’s no point in committing valuable resources to a system that’s out of step with your overall goals. It’s so easy to fall into the trap of excellent execution of a weak strategy.
Instead, imagine having a rock-solid, well-researched plan that includes an analysis of your market, the latest insights into customer behaviour and motivations, and a roadmap for growth.
This is the core of our Thriveable Pathway© to Breakthrough Marketing program. Tailored specifically for your needs and budget.
Let’s chat and map it out for you!
Ready, Fire, Aim!
A common reason why a marketing campaign fails is the lack of a big-picture plan. The roadmap of WHERE your business is going, WHY it matters to your customers, and HOW you’ll achieve your goals.
Advertising planning often jumps straight into channel selection – with assumptions about customer needs. But without the discipline of a roadmap, there’s a high risk of blindly rushing in. Throwing ideas and money at the situation until something sticks, as the funnel turns into a financial black hole.
You also miss out on the real motivations behind customer behaviour and new opportunities when their needs change.

The result is being dragged into a ‘race to the bottom’ discount war with competitors. That does nothing for building stronger customer relationships and your point-of-difference value beyond price. These are the essential ingredients of a growing revenue stream. You control value and price on your terms – not dictated by your competitors.
Our Thriveable Pathway© to Breakthrough Marketing program ensures your advertising hits the target.
It's a learning & growing experience to share with your team and collaborators, for the long-term, future health of your business.
What is the Thriveable Pathway©?
We have a wide variety of tools and techniques to navigate through your specific situation and challenges.
This is NOT one rigid package that wastes your time and money on activity of no relevance to you.
It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses grow their customers and sales.

We can design a personalised Thriveable Pathway© for you from our resources of interactive workbooks, videos, checklists, tip-sheets, and templates to guide you to your most profitable destination.
To follow at your own pace and budget, and use over & over again as your situation changes.
Addressing the key areas of…

The Bottom Line
I get it, you need to know what you're up for before you talk to me. But the reality is that I've never had two clients that fit into a standard box. I work with many businesses and start-ups at all growth cycle stages. So it might be a simple review you need. Or a training session for your team to do it in-house, or the full service.
It's about what's right for you.
But I keep being asked, "how much?" So, below is a very rough guide.
Way easier if we have a confidential chat. From there I'll know if I can help, and I'll tell it to you straight.
Market Analysis
If I do this for you, it starts at $3,750, for a comprehensive Market Analysis Report on your current position and recommendations for next steps. Including a competitor review, ‘desk research’ into your industry, and the latest consumer trends applicable to your situation. Our Assumptions Challenge Test will unearth conventional practices that may be holding you back. The outcome is a clear understanding of your SWOT (Strengths, Weaknesses, Opportunities, Threats), potential differentiation strategy, and tips for future-proofing.
But in some instances, I can train you to do it yourself.
Insights Research
We engage directly with your customers for an Insights Research Report into their behaviour, emotional motivations beyond price, values, and attitudes. We capture their ‘pain’ in their own words, and potential solutions. Identify their ‘Persona segments’ for precision targeting, and the Influencers to amplify your marketing. Methods can include a survey, group chat, and personal interviews. Depending on your needs and any existing research, costs range from $5,000 - $15,000.
Or, I can train you. Don't get hung up on the detail. Schedule a time to chat, and let's connect you with your customers.
Growth Strategy
From $2,900 for a detailed Growth Strategy Report as your roadmap for decision-making. This will integrate key points from the Market Analysis and Insights Research Reports and/or your existing information resources into a clear, easy-to-follow reference document. It will start with your current situation and customer needs, and lay out how to counter competitor moves, avoid discount wars, and expand your offerings, market potential, and profitability with a unique position.
There is nothing more powerful that someone from the outside looking in. You've got the drill by now, we just need to talk.

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Our Core Belief
Marketing is the heart of Business
Customers are the heart of Marketing
Trust is the heart of Customers