ThriveableBiz offers services that are registered with the Management Capability Development Voucher Fund in New Zealand.



Discover unmet customer needs and grab new opportunities with a clear action-plan.

We get it! You're frustrated with your marketing not going anywhere! 

We've designed the Thriveable Pathway© to upgrade your business with Breakthrough Marketing.


marketing ideas for small business


Stop wheel spinning and getting frustrated.

Create new marketing ideas to surprise & delight your customers.


Find your idea for a new business in easy steps.

Match opportunities with your skills.


Help overwhelmed clients build customer relationships.

Create new marketing ideas based on their needs.

Break through the 'same old, same old' to a new world of freedom!

Does this sound familiar?

  • FRUSTRATED because what you’re doing isn’t working.
  • OVERWHELMED by piles of information on what you should do.
  • STUCK on a problem, with no solution.
  • WASTED marketing $$, but unsure how to fix.

Now you can methodically untangle your issues in easy steps, by following our Thriveable Pathway©

Choose your own Thriveable Pathway© to suit your unique situation.

Getting started on your new path is as simple as clicking on the link below

that's right for you. Come on, you can do this!

marketing ideas for small business


  • Build stronger Customer Relationships
  • Discover their Unmet Needs
  • Identify new Opportunities
  • Match with your Superpower.
  • Market the Breakthrough-Story


  • Sense-check your Dream
  • Search for Unmet Needs
  • Match Superpower with Opportunity
  • Generate Breakthrough Ideas
  • Pitch your Concept-Story


  • Help Clients engage with Customers
  • Discover Unmet Needs & Opportunities
  • Generate Breakthrough Ideas
  • Create a Clear Action-Plan
  • Build a Trusting Client Relationship

Our clients see us as their 'secret weapon' - here are just a few of them. 

What Our Clients Say


Exactly what it claims: actionable

Hi Judy, I've just completed your eBook and I just have to say it's amazing! So much of what's in there really resonates with me and what I tell people over and over. It's perfectly toned and is exactly what it claims: actionable. There are so many points in it that I've mused over but never articulated. I was honestly uttering the word 'yes!' throughout and, if I'd printed it, there would ticks everywhere!

Elizabeth Wood , Owner

Deliver The ‘How-To’ For People’s Businesses

This is a great piece of work, I especially like the customisable content, Topic Builder which will really deliver the ‘how to’ for people’s businesses and goes beyond being a thought provoking read.

Jo Kitchen , Centre Manager

Simple Way to Produce New Offerings

Innovate to Win was a great read for anyone wanting to innovate and drive change in business but not knowing where to start. It was easy to understand and provided great insights into the importance of culture and engagement. I especially enjoyed reading about the idea generation process, a simple way to produce new offerings or problem solve.

Daneesha Spouse , Branch Manager

Challenged My View on Innovation

I found this e-book to be a valuable read for me as a people leader, employee & aspiring entrepreneur. The content challenged my view of what innovation looks like, and provided real-world examples and applications to accompany the concepts. As someone who occasionally struggles with creative spark, Innovate to Win provided some easy to follow, methodical solutions, which can be applied in my day-to-day operation. An excellent resource for anyone looking to redefine their process and find that cutting edge for their business or team.

Bart Mead , Relationship Manager

Common Sense Approach

Innovate To Win is an intuitive, common sense approach on how to not only sustain your business but on how to grow it in a rapidly changing world. I’ve been a decision maker in businesses for over 30 years and can honestly say that, by following the simple steps outlined here, you will achieve benefits you may not have believed possible. In this book, Eriks and Judy Celmins give you the tools to break down the most daunting of issues facing you and your business and turn them to your advantage. You will most certainly gain valuable insights from it on how to capitalise on the ever increasing changes to your industry and in the bigger world around you.

Robin McAdam , Owner and General Manager, Port Douglas Apartments

Human Conversation with Customers

I got the chance to watch my clients have human conversations again with customers - rather than just read the data from a survey. Amazing what you find out when you actually chat with people rather than just ask them to tick boxes.

Wade Kingsley , Founder - The Ideas Business

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan , Owner

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan , Group Director - Entertainment NZME

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley , Head of Music GOLD104.3 & WSFM

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March , Managing Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce , Craig Bruce Coaching

Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley , Director / Content Director

Relieve the Frustration

It’s very easy to feel overwhelmed in Small-Medium Business these days.

Frustrated at a lack of progress, while bogged down in the detail!

There’s so much uncertainty and disruption in the world, with the upside of potential new opportunities out there. But how we do we find the time and focus to figure out where to jump next? We get it! As a Small Business ourselves, we’ve done the hard yards of retail, mentoring, market research, creative media-content, IT development, event promotional & PR management, and business strategy for over 3 decades.

Which is why, out of our rollercoaster of experiences we’ve crafted our own 

Thriveable Pathway© to Breakthrough-Marketing.

To help you quickly untangle issues and seize new opportunities with a clear action-plan.

Whatever your category and situation.

What is the Thriveable Pathway©?

We have a wide variety of tools and techniques to navigate through your specific situation and challenges.

This is NOT one rigid package that wastes your time and money on activity of no relevance to you.

It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses grow their customers and sales.

marketing ideas for small business Take Control - Regain your freedom - ThriveableBiz

We can design a personalised Thriveable Pathway© for you from our resources of interactive workbooks, videos, checklists, tip-sheets, and templates to guide you to your most profitable destination.

To follow at your own pace and budget, and use over & over again as your situation changes.

Addressing the key areas of…

  • Building stronger customer relationships.
  • Discovering unmet customer needs.
  • Identifying potential opportunities.
  • Matching opportunities with your Superpower capabilities.
  • Generating targeted new ideas.
  • Creating a marketing story that resonates with customers.