Take the Thriveable Pathway© to Breakthrough Marketing.

We help Small/Medium Business to discover unmet customer needs and seize new opportunities with a clear action-plan.

Thriveable Pathway by ThriveableBiz
Our clients see us as their 'secret weapon' - here are just a few of them. 

What is Innovate to Win?  

Innovate To Win is a pathway designed by us. It guides small businesses through difficult times by unearthing new opportunities for them to evolve. 

It’s manageable, enjoyable, and customers love it because it focuses on their ever-changing needs.

What it’s not, is a one-off quick fix. Nope, Innovate To Win is for those of you who are serious about your customers and want to stay in business for years to come. 

Is that you?

Let’s be real for a second

How many times have you heard the phrase, ‘wait until we get back to normal’ over the last few months? Yep, us too.

BUT if you’re hoping to navigate all this uncertainty and emerge from it with a thriving business, you can't afford to think like that.

Waiting to get back to the past will not secure your future.

Innovation will.

Engage4Insights-Marketing Research for Small Business
Innovate To Win

North isn’t North anymore

Our internal compass has been shaken. We're forever altered. So, since there's no clear path back to the way things were, we have one option: to embark on a new Journey of Discovery.

Yet this new journey isn’t about doing a complete u-turn or reinventing the wheel, it’s a commitment to continuous improvement through simple, manageable steps.

And that’s where we come in.

Revive, Survive, Thrive

While change may seem scary, we can decide whether or not to let fear dictate our path. We say put the fear aside. You need your business to work.

Start small by learning more about your customers. What worked once, will not work post-pandemic. It’s time to learn what your customers need on a deeper level than ever before. We can help.

Ready to take control and transform your business?

Innovate to Win Program

What our clients say about us...


Exactly what it claims: actionable

Hi Judy, I've just completed your eBook and I just have to say it's amazing! So much of what's in there really resonates with me and what I tell people over and over. It's perfectly toned and is exactly what it claims: actionable. There are so many points in it that I've mused over but never articulated. I was honestly uttering the word 'yes!' throughout and, if I'd printed it, there would ticks everywhere!

Elizabeth Wood , Owner

Deliver The ‘How-To’ For People’s Businesses

This is a great piece of work, I especially like the customisable content, Topic Builder which will really deliver the ‘how to’ for people’s businesses and goes beyond being a thought provoking read.

Jo Kitchen , Centre Manager

Simple Way to Produce New Offerings

Innovate to Win was a great read for anyone wanting to innovate and drive change in business but not knowing where to start. It was easy to understand and provided great insights into the importance of culture and engagement. I especially enjoyed reading about the idea generation process, a simple way to produce new offerings or problem solve.

Daneesha Spouse , Branch Manager

Challenged My View on Innovation

I found this e-book to be a valuable read for me as a people leader, employee & aspiring entrepreneur. The content challenged my view of what innovation looks like, and provided real-world examples and applications to accompany the concepts. As someone who occasionally struggles with creative spark, Innovate to Win provided some easy to follow, methodical solutions, which can be applied in my day-to-day operation. An excellent resource for anyone looking to redefine their process and find that cutting edge for their business or team.

Bart Mead , Relationship Manager

Common Sense Approach

Innovate To Win is an intuitive, common sense approach on how to not only sustain your business but on how to grow it in a rapidly changing world. I’ve been a decision maker in businesses for over 30 years and can honestly say that, by following the simple steps outlined here, you will achieve benefits you may not have believed possible. In this book, Eriks and Judy Celmins give you the tools to break down the most daunting of issues facing you and your business and turn them to your advantage. You will most certainly gain valuable insights from it on how to capitalise on the ever increasing changes to your industry and in the bigger world around you.

Robin McAdam , Owner and General Manager, Port Douglas Apartments

Human Conversation with Customers

I got the chance to watch my clients have human conversations again with customers - rather than just read the data from a survey. Amazing what you find out when you actually chat with people rather than just ask them to tick boxes.

Wade Kingsley , Founder - The Ideas Business

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan , Owner

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan , Group Director - Entertainment NZME

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley , Head of Music GOLD104.3 & WSFM

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March , Managing Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce , Craig Bruce Coaching

Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley , Director / Content Director