creative marketing for small business
Growing your business in our new world means putting the customer at your heart.
As you challenge yourself, review, and reinvent to meet their changing needs.
A ThriveableBiz® is agile, creative, and holistic. Where everything you do supports making their life better.

Break through the 'same old, same old' to a new world of freedom!
Does this sound familiar?
Now you can methodically untangle your issues in easy steps, by following our Thriveable Pathway©
Put Customers at the Heart of your Business
Consider the timeless wise words of management guru Peter Drucker who said “there is only one purpose for a business, and that is to create a customer … the customer is the foundation of the business and keeps it in existence. They alone give employment.”
Making a profit depends on how well you look after your customers. Therefore, understanding what motivates someone to purchase from you is your number one priority.
What are their needs, how do you solve their problems, how do you surprise and delight them?
Customer Experience (or CX) is a common term for systems that help you ensure that people’s service and delivery expectations are met when they begin a purchase process with you. That everything runs smoothly so they get exactly WHAT they want, WHEN and HOW they want it.

Which all makes sense, as long as you do your homework first on WHY they want it. There’s no point in committing valuable resources to a system that’s out of step with your overall goals. It’s so easy to fall into the trap of excellent execution of a weak strategy.
Instead, imagine having a rock-solid, well-researched plan that includes an analysis of your market, the latest insights into customer behaviour and motivations, and a roadmap for growth.
This is the core of our Thriveable Pathway© to Breakthrough Marketing program. Tailored specifically for your needs and budget.
Let’s chat and map it out for you!
Ready, Fire, Aim!
A common reason why a marketing campaign fails is the lack of a big-picture plan. The roadmap of WHERE your business is going, WHY it matters to your customers, and HOW you’ll achieve your goals.
Advertising planning often jumps straight into channel selection – with assumptions about customer needs. But without the discipline of a roadmap, there’s a high risk of blindly rushing in. Throwing ideas and money at the situation until something sticks, as the funnel turns into a financial black hole.
You also miss out on the real motivations behind customer behaviour and new opportunities when their needs change.

The result is being dragged into a ‘race to the bottom’ discount war with competitors. That does nothing for building stronger customer relationships and your point-of-difference value beyond price. These are the essential ingredients of a growing revenue stream. You control value and price on your terms – not dictated by your competitors.
Our Thriveable Pathway© to Breakthrough Marketing program ensures your advertising hits the target.
It's a learning & growing experience to share with your team and collaborators, for the long-term, future health of your business.
What is the Thriveable Pathway©?
We have a wide variety of tools and techniques to navigate through your specific situation and challenges.
This is NOT one rigid package that wastes your time and money on activity of no relevance to you.
It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses grow their customers and sales.

We can design a personalised Thriveable Pathway© for you from our resources of interactive workbooks, videos, checklists, tip-sheets, and templates to guide you to your most profitable destination.
To follow at your own pace and budget, and use over & over again as your situation changes.
Addressing the key areas of…

The Bottom Line
We understand that every small business is at different stages of its growth cycle. And that’s why we have pricing and payment flexibility built into the Thriveable Pathway©.
But to give you a sense of potential costs, here are the starting points at each Step.
Market Analysis
Starts at $3,750, for a comprehensive Market Analysis Report on your current position and recommendations for next steps. Including a competitor review, ‘desk research’ into your industry, and the latest consumer trends applicable to your situation. Our Assumptions Challenge Test will unearth conventional practices that may be holding you back. The outcome is a clear understanding of your SWOT (Strengths, Weaknesses, Opportunities, Threats), potential differentiation strategy, and tips for future-proofing.
Insights Research
We engage directly with your customers for an Insights Research Report into their behaviour, emotional motivations beyond price, values, and attitudes. We capture their ‘pain’ in their own words, and potential solutions. Identify their ‘Persona segments’ for precision targeting, and the Influencers to amplify your marketing. Methods can include a survey, group chat, and personal interviews. Depending on your needs and any existing research, costs range from $5,000 - $15,000.
Growth Strategy
From $2,900 for a detailed Growth Strategy Report as your roadmap for decision-making. This will integrate key points from the Market Analysis and Insights Research Reports and/or your existing information resources into a clear, easy-to-follow reference document. It will start with your current situation and customer needs, and lay out how to counter competitor moves, avoid discount wars, and expand your offerings, market potential, and profitability with a unique position.

How to Get Started
Schedule a confidential Power Chat with me, Judy, to discuss your needs and aspirations.
No obligation, if I can't help, I'll say so.
What’s Your ROI?
What Our Clients Say

Our Core Belief
Marketing is the heart of Business
Customers are the heart of Marketing
Trust is the heart of Customers