creating breakthrough marketing
Growing your business means putting the customer at your heart.
A creative customer-focused strategic plan is the foundation of a ThriveableBiz®
I want to get this off my chest...
Every day I see advertising or social media posts that do NOTHING for the business except waste time and money.
So, I want to share the most important marketing rule:
Customers don't care WHAT you do - they only want to know WHY they would buy from you.
I've been doing this for a while, and I can tell you it's not easy. But get it right, and your marketing will breakthrough.
I've run my own retail, service and event companies, plus, lost count of how many businesses I've been able to help, and I want to help you.
All you need to do is click on the link above and schedule a time to chat. See you soon, Judy
Judy's appearance on the "I am CEO" podcast
The episode has been re-edited and released for a second time as one of "I am CEO" favorites.
What Our Clients Say
Does this sound familiar?
Now you can methodically untangle your issues in easy steps, by following our Thriveable Pathway©
Break through the 'same old, same old' to a new world of freedom!
Work with us and become a ThriveableBiz!
I get it, you need to know what you're up for before you talk to us. But the reality is that we've never had two clients that fit into a standard box. We work with many businesses and start-ups at all growth-cycle stages. So it might be a simple review you need. Or a training session for your team to do it in-house, or the full service.
It's about what's right for you.
We don’t know what’s right for you until we understand your concerns and where you want to go.
However, it often starts with a Market Analysis, the depth of this work is flexible. But this is key to mapping out your path.
Next, in many instances, we move on to gathering Insights. This can be with customers, your team or both.
This is such a valuable step, but what we do with the information makes us different.
We’ve developed a technique we call the Insights Story. That’s the narrative that will shape all your communication strategies.
Everything above feeds our creativity. This is the fun bit and is usually where most businesses want to start. But creativity supported by the above is what connects to your audience. That's breakthrough marketing.
Take control of your marketing.
Our training is perfect for any size business and can be undertaken by the owner or a team member.
They are delivered both online and face-to-face.
Programs start from as little as $1000.
They are not about making you an expert, but they give you ownership of the process, so you can make better decisions.
I've been in meetings where people quote the training. That is so cool to see their learnings in action.
Learn more about our training programs - customised for your specific needs.
What’s Your ROI?
Put Customers at the Heart of your Business
Consider the timeless wise words of management guru Peter Drucker who said “there is only one purpose for a business, and that is to create a customer … the customer is the foundation of the business and keeps it in existence. They alone give employment.”
Making a profit depends on how well you look after your customers. Therefore, understanding what motivates someone to purchase from you is your number one priority.
What are their needs, how do you solve their problems, how do you surprise and delight them?
Customer Experience (or CX) is a common term for systems that help you ensure that people’s service and delivery expectations are met when they begin a purchase process with you. That everything runs smoothly so they get exactly WHAT they want, WHEN and HOW they want it.
Which all makes sense, as long as you do your homework first on WHY they want it. There’s no point in committing valuable resources to a system that’s out of step with your overall goals. It’s so easy to fall into the trap of excellent execution of a weak strategy.
Instead, imagine having a rock-solid, well-researched plan that includes an analysis of your market, the latest insights into customer behaviour and motivations, and a roadmap for growth.
This is the core of our Thriveable Pathway© to Breakthrough Marketing program. Tailored specifically for your needs and budget.
Let’s chat and map it out for you!
Ready, Fire, Aim!
A common reason why a marketing campaign fails is the lack of a big-picture plan. The roadmap of WHERE your business is going, WHY it matters to your customers, and HOW you’ll achieve your goals.
Advertising planning often jumps straight into channel selection – with assumptions about customer needs. But without the discipline of a roadmap, there’s a high risk of blindly rushing in. Throwing ideas and money at the situation until something sticks, as the funnel turns into a financial black hole.
You also miss out on the real motivations behind customer behaviour and new opportunities when their needs change.
The result is being dragged into a ‘race to the bottom’ discount war with competitors. That does nothing for building stronger customer relationships and your point-of-difference value beyond price. These are the essential ingredients of a growing revenue stream. You control value and price on your terms – not dictated by your competitors.
Our Thriveable Pathway© to Breakthrough Marketing program ensures your advertising hits the target.
It's a learning & growing experience to share with your team and collaborators, for the long-term, future health of your business.
What is the Thriveable Pathway©?
We have a wide variety of tools and techniques to navigate through your specific situation and challenges.
This is NOT one rigid package that wastes your time and money on activity of no relevance to you.
It IS a series of logical, flexible steps that we’ve used for over 30 years to help many types of businesses grow their customers and sales.
We can design a personalised Thriveable Pathway© for you from our resources of interactive workbooks, videos, checklists, tip-sheets, and templates to guide you to your most profitable destination.
To follow at your own pace and budget, and use over & over again as your situation changes.
Addressing the key areas of…
Our Core Belief
Marketing is the heart of Business
Customers are the heart of Marketing
Trust is the heart of Customers