Marketing = Customers + Heart:
Transform Your Small Business Strategy
The proven 7-stage framework that puts customers at the
centre of your growth.
Are you struggling to connect with your target audience? Tired of wasting your marketing budget on tactics that don't deliver results? Our practical guidebook reveals the systematic approach successful businesses use to attract loyal customers and sustainable growth.
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The 7-Stage Marketing Framework for Small Business Success
Discover the practical, straightforward approach that has transformed mediocre businesses into market leaders and given struggling entrepreneurs a clear path forward.
Marketing = Customers + Heart cuts through the jargon and marketing myths, providing tangible tasks you can immediately apply to your business. Each chapter is strategically structured to help you identify with real-world scenarios you've encountered in your own journey.
Whether marketing has always eluded you or you're simply tired of wasting money on tactics that don't deliver results, this framework offers the refreshing departure you need from corporate buzz-words and clichés.
Follow these proven methods to become unique and different in your market, stand out from the competition, and develop the sustainable advantage that will carry your business to the next level.
What others are saying about Marketing = Customers + Heart
Stand Out
Don’t go for the tried and true things that have been done before. Be unique and different, it’s important that your business stand out and cut though all the noise.
Read everything you can get your hands on, about strategy, creativity, leadership - anything that can help stimulate your thinking.
Motivation is just the starting point and won’t sustain you. Discipline is the ability to keep pushing ahead, when you no longer have the motivation.
Marketing = Customers + Heart will teach you how to be unique and different to sustain you through to the next level.
This book could be the catalyst you need to make some positive changes in your business
Well Structured With Tangible Tasks
I really enjoyed reading this book and I'm not a great reader by any means. Each chapter was well structured providing me with tangible tasks to work on in my own business. Marketing is something which alludes me and by following the guidelines laid out in the book, I'm confident that I can get a good marketing plan in place. The stories helped me identify with scenarios I have come up against in life and business. An easy read with a very nice structure.
Reshaped Understanding of Marketing
This book reshaped my understanding of marketing, and constructively challenged
the traditional tropes and conventions I have heard repeated by business owners
over the years. A valuable resource for anyone looking to take their customer
relationships to the next level.
Tested Techniques
Using these methods and techniques, I've been able to turn two mediocre performing hotels into the top performers in their market.
Refreshing Departure from Buzz-Words
In a corporate world of buzz-words and cliches, people's words are becoming less and less their own. Marketing = Customers + Heart is a refreshing departure from such a trend, providing cut through and thoughtful insight which I was frequently able to apply back to my own challenges and experiences in business and in life. The business community across Australiasia and beyond would do well to read this book.
Practical Steps To Finding Your Next Customer
What I love the most about Marketing = Customers + Heart is how practical the steps are! So many Marketing books are aimed at making the author famous, and not to help you get sales. If you follow the advice in here from Judy and Eriks, you'll find it so much easier to find your next customer. And your next. And your next.
Always-Fresh Marketing Insights at Your Fingertips
Marketing = Customers + Heart: The Interactive Business Growth Guide
Unlike traditional business books that become outdated, this dynamic resource evolves with you through exclusive QR codes in each chapter. Scan to access fresh strategies, tools, and case studies for all 7 stages of our proven customer-centered framework.
Get immediate access to our constantly updated content library that helps small businesses create sustainable growth strategies that actually work.
Get your copy today!
Grow Your Small Business with a Proven Customer-Centered Strategy
Marketing = Customers + Heart delivers a practical, step-by-step framework that transforms small businesses from struggling to thriving. Developed from three decades of experience across multiple industries, our proven system helps you build stronger customer relationships that drive sustainable growth.
The 7-Stage Growth Strategy You Can Implement Today
Join small business experts Judy and Eriks Celmins as they reveal their field-tested formula for business success that will help you:
Stop wasting resources on random marketing tactics. Start building your ThriveableBiz with a systematic approach that actually works.
The small business growth system that puts customers at the heart of everything
Transform Your Small Business Marketing Strategy: A Clear Path to Growth
Small business owners: Stop stressing over marketing decisions that don't deliver results.
After three decades of owning and consulting with small businesses, we've witnessed the same frustrating pattern: dedicated entrepreneurs investing time and money into marketing tactics that consistently fail to connect with customers.
Why Most Small Business Marketing Fails
While countless marketing books exist, very few address the unique challenges small businesses face. That's why we created Marketing = Customers + Heart – a practical framework specifically designed for small business success.
The truth is simple: Most business owners agree that customers are the heart of their business, but few understand what this truly means in practice. This fundamental misunderstanding leads to wasted resources and messaging that doesn't resonate.
The 7-Stage Growth Strategy You Can Implement Today
Our book provides a clear, actionable pathway through 7 essential stages of building a customer-centered growth strategy:
- Each stage includes real-world case stories, practical templates, and immediate Action Points
- Content is presented in digestible chunks specifically formatted for busy entrepreneurs
- QR codes throughout connect you to our constantly updated online resource library with fresh videos and tools
A Living Business Resource That Grows With You
Unlike traditional business books that quickly become outdated, Marketing = Customers + Heart evolves through our regularly refreshed digital content library – making it a reference you'll return to throughout your business journey.
Direct download, no email required
Small businesses are the backbone of our economy –
it's time they had access to the marketing insights that actually work.
We love untangling problems to find creative business opportunities.
Together Judy & Eriks are a dynamic force, driven to be the best and help others along that path. When they first met in radio over 30 years ago, it was like two minds coming together from different directions. As a top sales representative, Judy brought her restless energy and commitment to solving client problems with effective advertising campaigns. Eriks, the Content Director, knew how to research audience tastes and entertain people with engaging shows.
They are a focused, creative combination of marketing strategy and execution, constantly challenging assumptions and bouncing ideas around to make life better for their clients – their customers.Find out more of our story on our About page.
Help a Ukrainian family. Learn and support yours.
Like most of the world, we watch in horror at what is happening to Ukrainian people. People just like us, with families and businesses. But in one violent act, their lives have been changed forever. In so many cases, their homes and community are left in tatters.
For the past 3 years, we’ve been working with an awesome graphic artist based in Cherkasy, Ukraine. As soon as we heard of the invasion, I messaged him to make sure he and his family were OK. This is the message I received.
“I never could imagine that such a war could be in the civilised world nowadays. It is quite calm now in my town, although I was forced to take my family out of the country to keep them safe. Hope peace will come to my country, and I will be reunited with my wife and children soon. All I can do now is work to provide for my family living abroad and help those who arrive here from hot points.”
We could not read that, watch the news, then do nothing.
Eriks' parents came to New Zealand in the late-1940s as Displaced Persons, escaping the Russian occupation of Latvia. Many of his family were in business and landowners who were deported to Siberia. So this is very close to our hearts.
We aim to raise AUD $10,000 from all our book profit to support Ukrainian families. So please help us spread the word. Buy the book, buy one for friends or family who are in business, or want to be in business.
Share on social media, or buy a copy for a friend or family as a gift that gives in every way.
Our Chosen Charity
Providing tangible help to those who need it most was our criteria for selecting a charity to direct the funds.
A big part for us was to make sure your efforts went to those who needed it. Now.
ReliefAid is primarily operated by dedicated volunteers, which means 97% of donations will provide emergency relief on the ground in Ukraine.
You can find more information below, including links on how you can help them directly.
(this is taken directly from your pdf )
Who are ReliefAid?
ReliefAid was founded in late 2014 by kiwi Mike Seawright, after a decade of working in conflict zones. We specialise in delivering emergency aid to people affected by conflict. We have delivered emergency aid to over 250,000 people caught in the crossfire of war in Syria in Afghanistan. We operate with minimum overheads (3%) by virtue of our partnerships and a strong volunteer base, enabling donations to us to go directly from NZ to deliver aid within the country it is needed.
What are ReliefAid doing in Ukraine?
Over 7.1 million people are estimated to be displaced in Ukraine, and this is growing. Many remain in bomb damaged buildings and collective centres and have no electricity, gas, reticulated water or access to the basics like food and hygiene materials. Every day this number grows. Our target is to reach as many as possible with emergency food, medical supplies, shelter materials and materials for repairing missile damage. The necessities to keep them alive until more permanent solutions can be found.
What has ReliefAid achieved to date (15th April) in Ukraine? Of course, these figures are constantly changing, but this will indicate the enormity of work.
Since ReliefAid’s Founder Mike Seawright arrived in Ukraine mid March. We have established a team in Ukraine of international staff, Ukrainian nationals and voluntary groups dedicated to delivering humanitarian aid to the people most in need. As a result of donations and partnerships we have:
1. Provided and delivered over six tonnes of food to people in places impacted by the worst of the fighting North of Kyiv including Bucha, Hostomel, Irpin. Meat, fresh vegetables, milk and dried goods - ours were some of the first food deliveries into these areas. Each day van loads of food and hygiene materials make treacherous journeys to reach people where access is difficult due to damaged roads and mines.
2. Provided medical supplies to hospitals treating trauma cases in and around Kyiv. Items like tourniquets, for first line emergency care. We have also secured 12 pallets of medical supplies, donated by a Canadian organisation, which are being flown in next week.
3. Secured shelter kits for 6,000 families, through our UK partners, which we start distributing tomorrow. These include:
Thermal blankets, mattresses, solar lamps with cell phone charging capability, water containers and hygiene kits. To bring our work to life, take a look at a couple of short videos one of our volunteers has pulled together for ReliefAid’s social media: Ukraine food distributions.
We are working with volunteers and communities in Ukraine who are doing their utmost to support each other. Our work is being supported by volunteers and communities in NZ who are doing their utmost to support Ukraine. Humanity at its best. Where can I get more information?
ReliefAid’s website: www.reliefaid.org.nz
ReliefAid’s Ukraine Give a Little Appeal: https://givealittle.co.nz/fundraiser/ukraine-appeal-reliefaid
We can also be found on Facebook, Instagram, Twitter and LinkedIn. Search ReliefAid
Have you read Marketing = Customers + Heart?
We'd love to hear about how our book helped you in your business! Drop a review to clear the path for others.
If you purchased via Amazon click on the appropriate button. For other resellers you can either go back to their page OR leave one directly on this site. Thank you for your help in spreading the love and helping more Ukrainian families.