You can only understand your audience's motivations, if you have a conversation with them.
I've read countless posts all talking about the importance.
But the options for actually doing it, seem to be limited to hitting them up at the tail-end of the transaction.
Prefer to read? Transcript below ...
I read so many posts about the value of having a conversation with your audience. But what I don’t understand is why most businesses don’t do it! So I did some of my own research, and discovered after reading countless articles, that on one actually tells you how to do it.
Now this would normally be a deeper discussion, but just for now here’s a couple of thought starters.
As a customer, what if you received a phone call out of the blue. Or send a survey link out of context. Is that really a conversation? Or what if a personal question was thrown out on social media. Is that appropriate? Some people don’t mind what goes out in public, but most do, which is why I developed my own private, secure chat platform.
Show your audience some respect for their time and opinions, and not just lip-service. And you’ll be well rewarded.