Market research should be fun & engaging
In this episode I talk about the type of relationship you need, to gather quality, actionable insights.
Treat your fans like they're your family & friends, and you'll create Raving Fans, ready to spread the word!
These days, we all get the importance of having a strong relationship with your audience.
But do you speak to them like family & friends?
For instance, would you send a long survey that feels like a tax-form to your family? Or invite your friends to a boring party?
When you engage in a more personal level, you get better responses. And build a level of trust that traditional research doesn’t deliver.
The goal is to create an emotional connection with your audience. When they feel like they’re making a difference and they’re being listened to. And then they’ll become true-blue brand advocates.
Where they share that as social currency with their friends. Fun & Engaging research is a win-win. You get more actionable insights, and build a stronger long-term relationship.