Listen closely when you talk to your audience. How does their life connect to your brand?

When you have a deeper understanding, you'll unearth ideas that can lead to new innovation. In this video I share tips on how to do that.

When you have a conversation with your audience, listen closely to what they say about their experience. How their real life connects with your brand.

You’ll pick up some amazing grass-roots insights, that you can use in brainstorming. As a simple creative technique, try joining unrelated thoughts together to spark something new, that will make life better for your fans.

The concept may seem strange at first, but something new often does. It may even be a new twist on an old idea. Which of course happens a lot in the digital world.

The main thing is to Engage, Listen, Innovate.

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