It's just being human that we want to share our ideas & opinions.

As marketers you need to tap into those.

In this video I give you some tips on how to do this while making it warm and engaging.

We humans love to have conversations, sharing our ideas & opinions. And as marketers we need to tap into those. Now we could do some social media listening, but that can be unfocused.

But what you can do, is make your audience feel valued with two-way conversations, and improve the quality of your insights.  It’s not that complicated really … in the past we’ve tagged market research as something of a cold science, that you might do in a lab.

Instead, make it warm and engaging build the relationship with your fans. In the end, it all comes down to our primal need to tell stories … and share opinions around the digital campfire.

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