Is it on Customers or Competitors?
Most of us are in crowded categories, with great pressure to always better a competitor's offering.
Having a Customer Focus, listening to them and providing only what they need, will give your competitors more headaches than a wasteful Features War.
It’s real easy to get sucked into a competitor focus.
Racing to get ahead or forever playing catch up with what they’re doing. Trouble is, your customers are being left out of the loop. They don’t care about your feature wars. Only what’s in it for them. And in the meantime your strategy is being driven out of your competitor’s boardroom.
Shifting focus from competitors to customers is a game-changer. Understanding what’s important to them puts your customers in charge. Not your competitors!